Have you ever given advice to someone and they just didn’t take it?
It was the right advice. It was exactly what they needed to do. You knew it in your heart and you even gave them the entire plan for what they should do, step by step.
And yet they didn’t take action. Why not?
Because “what they should do” doesn’t matter until they know who you are.
You start with Who, then you can get to What.
Teddy Roosevelt famously said, “Nobody cares how much you know, until they know how much you care.”
In that one sentence, he got to the core of why most thought leaders, coaches, influencers, authors, and speakers fail. They never tell their story, just focus on the advice, and the audience stays stuck.